Creative recently announced plans to launch the Soundbuzz Music Video Store, a service that will help promote their newest portable media player, the Zen Vision. Users will be able to purchase music videos online and then download them to the Zen Vision in a similar fashion as the the iTunes Music Store works with the Apple iPod. Presumably, this is part of Creative's strategy to get a head start on Apple, since it is widely speculated that a video-capable iPod is in the works.

Soundbuzz has already partnered with major labels like Sony, BMG and EMI so a number of popular artists will be available (Beyonce, Coldplay, Gorillaz, etc). The video store will open in Singapore this October with additional Asian markets to follow soon after. It doesn't appear that there are plans to expand coverage into Western markets, unfortunately. Not yet, at least…

"We've always seen music videos on-the-go as the next big thing in digital entertainment," said Joseph Liow, General Manager of Creative Labs Asia. "Music videos are incredibly popular among music fans who are increasingly mobile and want their music with them at all times," said Yen Ong, Soundbuzz's Asia general manager. "It was inevitable that music labels and device manufacturers would look at joining forces to deliver videos to the ever growing ranks of online music purchasers." Source (via DigitalMediaThoughts)