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Marketing 101: How to Sell Crappy Players - Put it in Chocolate!
 comment: 28 | Wednesday, March 28 (2007) 12:35PM | Posted by Michael
 Hello to all those attending today's seminar. Today we're going to briefly tell you a way to get those unpopular products off your shelves. No, it doesn't involve any discounts or sales. It's all about marketing it properly. The example I'd like to use comes from AMP3, a great site for all types of DAP's. They have a really lame 128MB player (Inovix IMP-11) right now that sells for £9.99 (~$20US). To go along with that sub par capacity, it has a measly 8 hours of battery life and a microscopic display. Unsurprisingly, it isn't selling to well. So here's their plan...Just in time for Easter, they put this "player" in a chocolate egg, and wrapped it up nicely in gold foil. What kid wouldn't love to find that in an easter egg hunt? All they did was add a little chocolate, but now they get to charge £19.99 (~$40US) for it! Just listen to AMP3's marketing team hard at work: "Well, we've decided to take a stand against this trend for Eggs with nothing in them and present a great gift with the most fantastic of presents inside...That's not the AMP3 way. Inside our egg, you'll find a fantastic MP3 player!....selected by us as a fantastic budget player and more than up to daily use on the bus....this is a luxury handmade chocolate egg, the sort of quality our customers are used to!" Fantastic! (but not)AMP3 Easter Egg MP3 Player (via, ABI) Comments
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You must be logged in to post comments on this site - please either log in or if you are not registered click here to signup Step666
Apple, perhaps, is a bad example for the reason Pondy points out.
But the point in general stands, most people don't want to carry round multiple devices, especially not two that are near-identical in terms of features. In other news, the Eels are amazing live. Pondlife
largely=larger
See atrocious. 
Pondlife
cab=can.
Damn my typing sucks atm. Pondlife
Well that was partly in what I said
 But the Touch comes in largely capacities too doesn't it? For the touch and iphone I think we cab assume a fair amount of ibuyanythingfromapplesyndrome. bloodycape
From what I can tell from visiting mac forums, there are quite a few users with the Touch, and the iPhone. Partially for the reason Pondlife said. Not to mention it the case of Apple the Touch cost less for more space(v. iPhone).
Pondlife
So you only have to deal with the one interface but have a music back up on your phone for when mp3 player battery goes. Cheaper than buying two phones.
Well hopefully. 
Step666
You wouldn't buy a Touch if you had an iPhone though, would you?
So, if you have a high-end Android handset (which a number of people here either do or are looking at getting), why would you then buy a second device that gives you the same functionality sans the phone element? bloodycape
It is partially the same reason why the Touch is doing well.
TheDarkSide
Not everyone wants a phone, so what's so hard for some of you to comprehend?
Step666
I don't see why you'd buy either of them over a Galaxy S (or one of it's sister devices).
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Comments: 381
ummm...crap. WTF ?