Iriver's newest player, the B30 has gotten the hands-on treatment. The player comes equipped with an accelerometer, which is used heavily in the video below. From switching to a coverflow viewer, to shaking the player to skip songs. Iriver looks like they were trying for the same "magazine" style interface as the P7 and P35, but I don't think they quite pulled it off. The B30 is currently selling in Korea, but so far there are no plans for a global release.