THD Podi equals brilliant marketing strategy?
comment: 0 | Sunday, September 05 (2004) 02:35PM | Posted by
Robert Sinke
Now, the player it self isn't something you should get excited about. It's basicly the same thing as THIS DAP (combined with THIS design). No reason for it to appear here then, you'd assume. Well, there's one way to get some publicity these days - just offer anything that might just slightly have some sort of form of resemblance to the iPod, and you're all set and done. In this case, TA electronics rebranded the whole concept into something with a rather familiar-looking name: the THD Podi. As in... "pod" and "i". Hm, seen this before somewhere, no idea where. Even comes with 4GB internal hdd-space. Might be a good compeititor to that other 4GB DAP... the...ehr... Apple... dang, I lost that name again.
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