Here's something new from a company named Insignia - a fairly nice-looking flash DAP they call the Amigo. The Amigo has some very friendly specs, which we've listed below (some are from the product page, and some are from the user manual, which has discrepancies).

• 1, 2 GB flash memory
  
• 1.2" OLED color screen (262K colors)
  
• Built-in FM tuner
  
• Dimensions: 3.1" x 1.3" x .5"
  
• MP3, WMA, WMA-DRM (subscription), Audible, JPEG image support
  
• "Easy CD-ripping" (line-in encoding?)
  
• 18 hours of battery life (w/ removable, rechargeable battery)
  
• Supports album art
  
• 5 EQ Presets, 1 custom EQ setting
  
• PC and Mac compatible
  
• Included Accessories: Carrying case, headphones, mini USB cable and software
  
• MSRP: $ 99 for 1 GB, $ 129 for 2 GB
  

I spotted this at Best Buy yesterday, and apparently late last night/early morning they got the product page up (see it here). All in all it appears to be a small, well-featured player that can work as either an MSC or MTP device. Certainly affordable too.

Product Page

Thanks, Saijin_Naib and Who ME