COWON Ships the Ultra-Stylish COWON S9 PMP

IRVINE, Calif. – December 15, 2008 – Delivering on its promise to satisfy both the design-conscious gadget seeker and digital media enthusiasts, COWON America, Inc., today announced the shipment of the new COWON S9 portable media player (PMP). The COWON S9's innovative design features a titanium/black face and a curved-back casing surrounding a 3.3-inch Active-Matrix Organic Light Emitting Diode (AMOLED) touch screen display. To complement its sleek form design, the S9 features an exclusive GUI system boasting capacitive touch screen operation, advanced video functionality supporting transcoding-free playback of most DVD-quality MPEG-4 videos and TV output, Bluetooth® 2.0 support for stereo headphones, G-sensor accelerometer for auto-pivot display, and extended battery life of 11 hours for video and 55 hours for audio. The S9 is also the first COWON player to offer next-generation JetEffect 2.0 audio technology with improved EQ filter, stereo enhancement and BBE+, which includes upgraded BBE, Mach3Bass, 3D Surround and MP Enhance audio processing.

Developed for the U.S. market by COWON Systems, a global leader in digital multimedia solutions, the COWON S9 is available with 8GB or 16GB internal flash memory and priced at $199.99 and $239.99, respectively. Customers can order the product starting December 19, 2008, through JetMall (www.jetmall.net) and at select authorized U.S. retailers Amazon.com, Newegg.com, B and H Photo-Video, ZipZoomFly.com and eBay.com.

"The COWON S9 is by far the most attention-grabbing media player we have introduced to the U.S. market. Users looking for the next 'must-have' fashion gadget will be impressed by the S9's streamlined design, while digital media aficionados will appreciate the S9's amazing video and sound quality," said Francis Choi, senior marketing manager, COWON America. "Thanks to its dual next-generation portable media technologies, AMOLED display and BBE+ audio, advanced GUI system and extended battery life, the S9 ushers in a new standard of portable digital media excellence that most other PMPs simply can't meet."